A plain answer for coaches: what’s structurally different, so you can judge it yourself.
A specialist runs your marketing on our platform, you approve everything, it ships under your name. That’s the whole model — and a customer of someone else described the category best: she stopped paying a social-media agency $2,000 a month — $24,000 a year — and found what she called a middle ground, “not a full-service agency, but not just a software tool either.” Her math: about $1,900 a year.
For a coach the math is sharper still. Referrals bring 55–65% of coaching clients; directories bring 8–12%. Agencies build coaches a website and disappear. Software hands you one more login — 19% of coaches invested in new tools last year, while 54% still call better platforms a priority. We run the whole layer — website, marketing, leads, follow-up — and answer for it as one team. If you find another company doing that combination, we’d genuinely like to know.
A founder recently wrote about firing her social-media agency: “They weren’t using AI as a tool. They were outsourcing their taste to it… I want AI to make talented people faster. I don’t want it to make mediocre work cheaper.”
She’s right, and the numbers agree. Content people merely suspect is machine-written rates 48% less trustworthy, 57% less authentic, and carries 60% less emotional connection — suspicion alone does the damage. For a coach, whose whole product is trust, that’s fatal. So nothing here ships on AI’s judgment: AI drafts. A specialist reviews. You approve. It ships as you.
It’s also why you’ll never see us lead with “AI-powered.” The product isn’t the model — it’s the named person whose job is to catch what the model gets wrong, before your clients ever see it.
Want the receipts — named competitors, public prices, linked sources? The full case is here.
Practice.do is gone. Profi is gone. Coaches who built on them lost the system overnight — so the harder question in this market isn’t “what does it do?” It’s “will you exist next year?”
Fair question. Our answer: independent, revenue-funded, flat pricing, and your data exportable from day one. No surprise price hikes, no features quietly moved behind a higher plan, no commission on your clients. If we ever part ways, you leave with everything — your site, your list, your pipeline, your contracts.
Coming from a platform that’s shutting down — or just shaky? How switching works →
Or see every service for coaches first.