What slow follow-up actually costs, measured — and the promise a follow-up service has to make to be worth paying for.
“They filled out our form on a Friday afternoon. We followed up Monday morning. By then they had already signed with someone else. That was the most expensive weekend I ever had.”Khiry Deal, on LinkedIn
Nothing about his business was bad. The work nobody taught him — answering fast, every time — is what signed his client to someone else. When did you last let a lead go cold over a weekend?
The 21× figure is from the MIT-led Lead Response Management study; the 42 hours and the one-in-four who never reply are from Harvard Business Review’s audit of 2,241 companies. And 78% of customers buy from the first business that responds. Being first is not a nice-to-have — it is most of the sale.
A lead follow-up service pays for itself on one number: a lead answered inside five minutes is 21× more likely to convert, and the average business takes 42 hours.
One service, one promise: “No lead of yours waits past five minutes. Ever. Under your name — at 2am, on a Sunday.”
The Friday-afternoon form fill gets a specific, human-sounding reply drafted the moment it lands — in your voice, from your templates.
A person on our team checks the draft before it goes anywhere. Anything off gets fixed or killed. Nothing ships unsupervised.
The reply goes out as you, in minutes. Follow-ups continue on schedule until there’s an answer, so deals stop dying at touch two. → Lead management
Inside five minutes. A lead answered within 5 minutes is 21× more likely to convert than one answered after 30 — and after five minutes, the odds of qualifying a lead drop by roughly 80%.
It answers every inquiry in minutes and keeps following up until there’s an answer — booked, declined, or waiting, never lost. Every reply is drafted by the system, reviewed by a specialist, approved by you in setup, and sent under your name.
That’s the point of the promise: no lead of yours waits past five minutes. Ever. Under your name — at 2am, on a Sunday. The Friday-afternoon lead gets a Friday-afternoon reply.
Or write in — we answer the way we tell you to: in minutes, not 42 hours.