Why owners quit both the agency and the DIY app — and what the documented middle ground costs.
“Hiring an agency felt expensive and hard to trust. DIY works for a week — I don’t stick with it. Posting consistently sounds simple until you’re running an actual business.”A business owner on r/smallbusiness — 16 replies
One post, both failures: the agency is “expensive and hard to trust,” and DIY collapses in a week. The alternative people actually want isn’t a cheaper agency or a better app. It’s a third thing — and one owner has already described it, with their own receipts.
“I stopped paying $2,000/mo for a social media agency… It’s not a full-service agency, but it’s not just a software tool either… A real human creates the content… Old agency: $24,000/year. New solution ~$1,900/year.”A business owner on r/Entrepreneurs — their own math, linked
Done-for-you tiers start at $500–1,000 a month for a single channel and climb to $2,500–5,000. They’re built for businesses doing $30K+ a month. Nobody built the tier below it. We did — that middle ground is the category Evensteer operates.
The alternative to a $2,000-a-month social media manager is the documented middle ground — a specialist plus software, about $1,900 a year, with your approval on every post before it ships under your name.
One service carries it: consistency is the product, not the aspiration.
Three posts a week, drafted from your voice and your actual work — whether your week is calm or on fire. → Social media marketing
A person on our team checks each draft before you ever see it. Anything off gets fixed or killed — nothing publishes unsupervised.
Ten minutes on a Sunday, and the feed publishes for weeks. Your followers see you — not an agency, not a bot.
A boutique agency runs about $2,000 a month — $24,000 a year. Done-for-you tiers start at $500–1,000 a month for a single channel and climb to $2,500–5,000, built for businesses doing $30K+ a month.
The documented middle ground: a specialist creates the content, software keeps the schedule, and you approve everything before it ships. One owner’s published math puts it at roughly $1,900 a year against their old agency’s $24,000.
That’s the design. Posts are drafted in your voice, a specialist reviews every one, and nothing publishes until you approve it. It ships under your name — because it is yours.
Or write in — a person reads it and replies in minutes, not 42 hours.