Your company’s concrete answer to “what’s different about you?”

A mentor bio should say what the mentor has done, what they can help with, and one thing that sets them apart. Use real examples, like a project they led or a career change they made, instead of a list of job titles. Write it in the first person and in plain words. Keep it short enough to read on a phone. Then ask the mentor to read it back and check it sounds like them.

Give one concrete sentence about who you help and what you do that others don’t, backed by a real example. Skip claims any rival could make, like quality or great service. Test the sentence on a few clients and ask whether it sounds like you. If they’d repeat it to a colleague, keep it. Evensteer works this out with you in a positioning session, then uses it on your site, bios and proposals.

Yes, leaders’ LinkedIn profiles should tell the same story as your website, in their own voice. Buyers and job candidates often look up a leader before they reply to anyone. If the headline says one thing and the site says another, it raises doubt. Keep the core message the same, and let each person add their own examples. Evensteer rewrites every bio, from the site to LinkedIn, Instagram and proposals.

A voice and message guide sets out how your company sounds and what it says, so every writer stays on message. It usually holds your core message in one sentence and a few points that back it up. Add words to use and words to avoid, with short before-and-after examples. Keep it short enough that people actually open it. Evensteer builds this guide so everything sounds like you.

Personal branding at work is the reputation each person builds on the job, meaning what clients and colleagues think of when they hear that name. For a company, it shows up in the bios and LinkedIn profiles of your leaders and mentors. Evensteer rewrites those bios so each one sounds like the person and still fits your company’s message.