What we have learned running marketing for people who never trained for it. Each post takes one problem, like slow replies to new leads, and shows what fixes it.
Each post starts from something real: a question owners, coaches, freelancers or mentors ask in public, or a number from published research. We link the source and show the working.
Then we say what we would do about it, in plain words. We skip listicles written to fill a calendar. A post should help you decide something or do something this week.
New to Evensteer? Start with the problems page, where every issue opens with a real post and links to the research behind it.
Weighing us against an agency or an app? See what agencies, platforms and DIY really cost.
Small business marketing time adds up. One bakery owner spends ten hours a week on posts. Here is what those hours are worth, and how to buy them back.
Read it →Every way to buy marketing, with a source for each price we could find, covering agency, DIY, freelancer and in-house. The real outsourced marketing cost.
Read it →A fractional CMO, a fractional consultant, an agency, a freelancer and an outside specialist team are five different things. Here’s who each one suits.
Read it →Readers who suspect AI-written content rate it 48% less trustworthy. Suspicion alone does the damage, long before anyone checks a word.
Read it →Most often the profile isn’t verified, sits in the wrong category, or its name, address and phone don’t match your website. Distance and reviews count too.
Read it →What marketing costs a small business in 2026, agency, freelancer, in-house hire, software, or you. Every price we could source, and where it came from.
Read it →Small business marketing search data from 4,203 real queries in 15 countries, and the one problem almost nobody searches for.
Read it →Marketing agency vs freelancer vs in-house vs doing it yourself. A guide to how each one fails, so you pick the failure you can live with.
Read it →SEO is worth it when your customers search Google for what you do. It takes months, so keep other lead sources going, and start with the free basics first.
Read it →Pick an agency that shows real work and names the person who will do yours. Walk away from guaranteed results. Get the scope, price and exit terms in writing.
Read it →How do life coaches get clients? 46% of coaching clients used a referral or word of mouth to find a coach. Visibility is what holds most coaches back.
Read it →Does a small business need a website? The check happens before anyone calls you. Your site, your email and your handles answer first.
Read it →Low-cost marketing ideas for small business. They cost time, not money. Start with a website, fast replies and referrals. Then one channel you can keep.
Read it →How to follow up with leads by email, how often, and where AI fits. A lead answered within 5 minutes is 21 times more likely to qualify.
Read it →Six hours cost Stanley Mutinda a $3,000 client. Same price, worse service, faster reply. That is how quickly you should respond to a lead.
Read it →The average business takes 42 hours to answer a lead, and 23% never reply at all. Most of the work of winning a deal is getting there first.
Read it →Questions about any of this? Write to us. One person replies within one working day.