Evensteer starts and runs your email list as a freelancer, with newsletters and nurture sequences drafted in your voice and sent under your name once you approve. “I wish I had started my email list three years earlier.” Email copywriter John Bejakovic wrote that. Yours starts this month: newsletters and nurture sequences drafted in your voice for your approval, sent on a rhythm that survives your busy months. Your list hears from you before it forgets you.
The regret is always counted in years, never weeks, because a list only compounds while it exists. And a list that only hears from you when you need work stops opening. The rhythm is the asset. We keep it. Full research on the problems page.
AI drafts the repetitive parts. A specialist you’ll know by name reviews every piece. You approve. It ships under your name.
List setup and hygiene
Newsletters drafted for your approval
Nurture sequences for new leads
Open and reply reporting in plain numbers
Send things that help your clients, plus a look at your work. Share a lesson from a recent project, a common mistake and how to avoid it, or a quick answer to a question you keep getting. Stick to a single idea per email and end with an easy reason to reply. Mention your availability now and then, so readers know when you’re open for work. Evensteer drafts newsletters in your voice for your approval.
Keep it small and steady. Pick a rhythm you can keep up in your busiest month. Write about the work you’re doing and the problems you see clients face. Reuse ideas from your posts and proposals. A short, plain email that sounds like you is enough. If the rhythm keeps breaking, hand off the drafting and keep the final say.
The cost comes from the email platform and from the time it takes to write and run. Platform fees usually rise with the size of your list. The bigger cost is writing, since newsletters, welcome emails and follow-up sequences take hours each month. Ask what’s included, like list cleanup, drafting and reporting. Evensteer publishes no price list and quotes a fixed price on a written scope.
The best one is the one you’ll keep using, as long as it lets you export your list. Look for simple sign-up forms, automated welcome emails, tags for clients and leads, and clear open and reply reports. A free plan is fine while your list is small. Skip features you won’t use. Whichever you pick, keep the account under your own login, since the list is your asset.
Read more: how to follow up with leads without being a pest, what breaks the feast-or-famine cycle.
The price is a written scope with a fixed number, not a retainer. See our other services for freelancers, or the problems they fix.