Evensteer claims one name for your freelance work on the platforms that matter, cleans up old accounts, and matches your bios and avatars before you post once. “What do you do when your company name is already taken on social media?” That’s a real question from r/socialmedia, asked after the launch instead of before it. We claim your handles and make them consistent on the platforms that matter. We clean up old accounts and match your bios and avatars, all before you post once.
One name on Instagram, an underscore version on TikTok, something else on LinkedIn. Then a client messages an old account that isn’t even yours. A found-you-everywhere name is the cheapest credibility a freelancer can buy, and it only works if it’s claimed before you need it. That’s where a freelance brand starts, with the same name, photo and bio everywhere a client looks. Full research on the problems page.
AI drafts the repetitive parts. A specialist you’ll know by name reviews every piece. You approve. It ships under your name.
A name audit across platforms
Handles claimed everywhere that matters
Old accounts cleaned up or redirected
Bios and avatars matched to the brand
Search for the handle on each platform you care about, and check the matching domain at the same time. Free name-checker sites can scan many platforms at once. Confirm by hand, though, since their results can be out of date. If the exact name is taken, add a short word about your work, like ‘studio’ or ‘design’, and use that version everywhere. Evensteer starts with a name audit across platforms.
Be active where your buyers look for help, and simply hold your name everywhere else. For many business services that’s LinkedIn. Visual work often suits Instagram, and short video suits TikTok. Claim your handle on the main platforms anyway, so nobody else takes it, and point the unused ones to your website. Use the same photo and bio everywhere, so people know it’s you.
Use your own name if clients hire you for you. Pick a business name if you plan to add people or sell the business later. A personal name is easy to refer and moves with you if your focus changes. A business name has to be free on every platform and as a domain. Either way, match it to your website and email, so people find the same you everywhere.
Bring them in line or close them. If an old account has followers, rename it to match your current handle, update the bio and point it to your site. If it’s empty or off-brand, delete it, or leave a short note that sends people to your main account. Old accounts left alone confuse clients and can make you look closed. Evensteer cleans up or redirects old accounts as part of the setup.
Read more: low-cost marketing ideas built to last, finding clients and other freelancer problems.
The price is a written scope with a fixed number, not a retainer. See our other services for freelancers, or the problems they fix.