A lead follow-up service sends every new lead a first reply within minutes. Then it keeps following up until you get an answer. Evensteer runs it for you. A specialist checks each reply, and it goes out under your name. Here’s what a slow reply costs, and what the service has to promise to be worth paying for. Last updated by Shaikh Amir Hussain, founder of Evensteer.
“They filled out our form on a Friday afternoon. We followed up Monday morning. By then they had already signed with someone else. That was the most expensive weekend I ever had.”Khiry Deal, on LinkedIn
Nothing about his business was bad. The work nobody taught him (answering fast, every time) is what signed his client to someone else. When did you last let a lead go cold over a weekend? Not sure the wait is where you lose them? Here are the four places to check.
The 21× figure is from the MIT-led Lead Response Management study. The 42 hours and the 23% who never reply are from Harvard Business Review’s audit of 2,241 companies. The 8× is from InsideSales’ 2021 lead-response report. Being fast is part of the sale, not a nice-to-have. The best time to follow up with a new lead is within five minutes. Answering leads yourself for now? Here’s how to follow up with leads, with an email you can copy.
A lead follow-up service pays for itself on one number: a lead answered inside five minutes is 21× more likely to qualify (Lead Response Management study). The average business takes 42 hours (Harvard Business Review, 2011).
One service, one promise: “New leads get a first reply within minutes, under your name, even at 2am on a Sunday.”
The Friday-afternoon form fill gets a specific, human-sounding reply drafted the moment it lands, in your voice and from your templates.
A person on our team checks the draft before it goes anywhere. They fix or cut anything that looks off. Nothing ships unsupervised.
The first reply goes out under your name, within minutes. Follow-ups continue on schedule until there’s an answer, so deals stop dying in the silence. → Lead management
Inside five minutes. A lead answered within 5 minutes is 21× more likely to qualify than one answered after 30 (Lead Response Management study). After five minutes, the odds of qualifying a lead drop fourfold by the ten-minute mark.
It gives new inquiries a first reply within minutes. Then it keeps following up until there’s an answer: booked, declined, or waiting. The system drafts every reply, a specialist reviews it, you approve the wording in setup, and it goes out under your name.
Those are the leads this service is built for. New leads get a first reply within minutes, under your name, even at 2am on a Sunday. A specialist takes it from there. The Friday-afternoon lead gets a Friday-afternoon reply.
Follow up on a set schedule until the lead books, says no, or asks you to wait. Send the first reply within minutes, while the lead is still warm. Then space out the next few and use the channel the lead used. Write the schedule down so it still runs in a busy week. At Evensteer, a specialist reviews each follow-up, and it goes out under your name in wording you approved at setup.
Or write to us. Your message reaches us the moment you send it. One person sends a scoped reply within one working day. The average business takes 42 hours to reply.