Evensteer starts your small business email list this month, imports the customers you already have, and sends campaigns in your voice on schedule, under your name. “I wish I had started my email list three years earlier.” An email marketer wrote that about his own list, the asset that compounds and the one everyone starts late. It’s the newsletter you keep meaning to start. We start it this month, importing the customers you already have. Then we draft campaigns in your voice (offers, updates, reminders) and send them on schedule, under your name.
A specialist drafts the repetitive parts with AI, reviews everything, and you approve before it ships.
List setup — the signup, the welcome sequence, and the customers you already have, imported.
Campaigns drafted in your voice and sent on schedule, even through your busiest weeks.
A specialist reviews every send, and you approve it before it goes out under your name. Then you see what each send did, in plain numbers.
Start with the customers you already have, as long as they agreed to hear from you. Add a signup form to your website and checkout. Give people a reason to join, like early offers or useful tips. Send a welcome email right away, so new people remember who you are. Evensteer sets up the signup and the welcome emails, and brings in the customers you already have.
The best platform is the one you’ll use every month. Look for simple signup forms, an automatic welcome email, clear reports and an easy way to export your list. Free plans are fine to start, but check how the price climbs as your list grows. Make sure the list sits in your own account, so you keep it if you switch. With Evensteer, the list is yours and leaves with you.
The cost comes from the email platform and the time it takes to write and send. Platforms usually charge by the size of your list, so the bill grows as the list does. Time is often the bigger cost, which is why so many lists go quiet. Evensteer publishes no price list, sends a written scope with a fixed price, and takes no commission on what your list sells.
Keep the plan small enough to survive your busiest month. Pick a send day, write short emails, and reuse what you already have, like answers to common questions, offers and customer stories. Set the welcome email to send itself, so new signups hear from you without extra work. Write a few emails ahead on a quiet day. If sends still slip, that’s the point to hand it off. At Evensteer, a specialist reviews every send, and you approve it before it goes out.
Start with a welcome email for new signups. Send offers and reminders before your busy seasons, and updates in between. Answer the questions customers ask you most. Share short stories from customers you’ve helped. Evensteer drafts emails like these in your voice. You approve each one before it goes out under your name.
Read more: whether an email list is worth it for a small business, low-cost marketing ideas for small business, how our email marketing services work.
A person replies within one working day. You get a written scope with a fixed price within 48 hours of your call. The list is yours. It leaves with you, and nobody takes a commission on what it sells. See our other services for small business, or the problems they fix.