Sales & closing support · for small business

Sales follow-ups and call prep, done by a specialist.

Evensteer runs sales follow-up for your small business: proposals sent the day of the call, calls prepped, and follow-ups until every open deal has an answer. “When a client says ‘Your rate is too high,’ freelancers usually do one of three things: discount immediately, over-explain, defend emotionally.” Owners do the same. This service is the calmer answer: follow-ups drafted and sent until every open deal has one, and calls prepped before you take them. The pricing conversation stops being one you dread. A specialist reviews it all, and it ships under your name.

The problem it fixes

Deals die in the silence after the proposal

23%

Almost one in four businesses never replies to a lead at all (Harvard Business Review, 2011). Open deals die the same way, in the silence after the proposal. The buyer’s side of that silence reads: “they had already signed with someone else.” The deal goes to whoever follows up. Full research on the problems page.

What’s included

Sales & closing support, run by a specialist

AI drafts the repetitive parts, a specialist reviews everything, and you approve before it ships.

01

Proposals drafted for your approval and sent the day of the call, not the week after.

02

Follow-ups drafted and sent under your name until every open deal has an answer. A specialist reviews each one first.

03

Pricing conversations prepped: what to say to “your rate is too high” without discounting on the spot.

04

We schedule your calls and keep notes on each deal, so you don’t drop a thread.

Questions

Questions small businesses ask about closing sales

Should I offer a discount to close a deal?

Only if you get something back, like a bigger order, faster payment or a longer contract. A quick discount teaches buyers to push, and it hints that your opening price wasn’t real. Try cutting the scope before the price, so the work still fits their budget. Or add a small extra that costs you little. Evensteer preps your pricing talks, so you know what to say to “your rate is too high” without discounting on the spot.

How many times should I follow up after sending a proposal?

Keep following up until you get a clear answer. Space the messages a few days apart at first, then wider. Silence after a proposal usually means the buyer is busy. Make each message easy to answer, with a quick question, a useful detail or a date to decide by. If you still hear nothing, send a polite note saying you’ll assume the timing isn’t right. Evensteer drafts and sends follow-ups under your name until every open deal has an answer.

How do I close my first big client?

Make it easy and safe for them to say yes. Find out who else has a say, what worries them, and when they need to decide. Send a proposal the same day as the call, with scope, timing and price in plain words. If the full job feels risky to them, offer a smaller starting phase. Then follow up on a set schedule until you get an answer.

When should a small business get help with sales follow-up?

Get help when deals start going cold after the proposal. You may still want to run the calls yourself, since buyers often want to meet the owner. The work around the calls is where deals slip: proposals, reminders, scheduling and follow-ups. It happens after the call, when you’re back at work. Evensteer schedules your calls and keeps notes on each deal, so you don’t drop a thread.

Read more: how to follow up without being a pest, what to say when a customer pushes back on price.

One email starts it

Silence isn’t an answer. Follow-up gets you one.

Get started

A person replies within one working day. You get a written scope with a fixed price within 48 hours of your call. No surprise price hikes, no features gated behind a higher plan, no commission on what you close. See our other services for small business, or the problems they fix.