Evensteer plans and runs paid ads for your small business, with creatives in your voice and a specialist who reviews the spend weekly and reports it in plain numbers. “Over 60% of that spend goes towards search terms I can’t even see… I’m literally paying for clicks with zero visibility.” An owner running their own ads wrote that on r/googleads. That’s ads on autopilot. Ours come with a person. We plan campaigns for your business and point every ad at a page built to convert. A specialist watches the spend weekly and answers for every dollar.
AI drafts the repetitive parts, a specialist reviews everything, and you approve before it ships.
Campaign strategy — where your customers search, what a click should cost, what a customer is worth.
We draft the ad designs and copy in your voice. A specialist reviews every ad, and you approve it before it runs under your name.
The spend, watched: budgets reviewed weekly, search terms and results reported in plain numbers, nothing invisible.
They can be, if your buyers spend time on Instagram and your product sells on looks. Food, fashion, beauty, home goods and local events often fit. They’re weaker for services people search for when they need them, like plumbing or tax help. Start small, send each ad to a page built for that offer, and judge the ads on what a customer costs you, rather than likes. Evensteer points every ad at a page built to convert.
Start from what a customer is worth to you. Work out what you can afford to pay to win a customer, then set a test budget big enough to give you real data in a few weeks. Ads cost more in busy markets and in trades where each customer is worth a lot. Management fees sit on top of the ad spend. Evensteer publishes no price list and sends a written scope with a fixed price for running your ads.
Start with search ads on the phrases people type when they’re ready to buy, like your service plus “near me”. Set your area and hours, add negative keywords so you don’t pay for the wrong searches, and check the search terms report every week. Send clicks to a page about that exact service, with a clear way to call or book. Evensteer reviews budgets weekly and reports search terms and results in plain numbers.
The best platform is the one where your buyers are when they’re ready to buy. If people search for what you sell, search ads usually come first. If your product is visual or an impulse buy, social ads can work better. Don’t spread a small budget across every platform at once. Prove a platform works, then add the next. Evensteer’s campaign plan starts with where your customers search and what a customer is worth.
They can, if your buyers spend time on Facebook. For a local business, show the ads only to people in the area you serve, and lead with one offer that makes sense in a few seconds. Turn off ads that don’t bring calls or bookings. Evensteer reviews the spend weekly and reports results in plain numbers.
Read more: why your Google Ads might not be working, why you might not be getting leads.
A person replies within one working day. You get a written scope with a fixed price within 48 hours of your call. Agency tiers that include ads run $2,500–5,000 a month. We don’t sell tiers. See our other services for small business, or the problems they fix.