Email marketing.

The best platform is one you’ll keep using, and most well-known ones handle the basics. Look for tags so you can sort past clients from new leads, an automatic welcome sequence, and an easy way to export your list. Check how the price grows as your list grows. Pick one and stay with it, since moving a list and its sequences later eats time. Evensteer sets it up so the list is yours, exportable from day one.

Send as often as you can keep up in your busiest months, whether that’s weekly or monthly. A steady rhythm matters more than a fast one. Coaches who go quiet for months and then send a burst of emails get forgotten, then unsubscribed. Pick a day, keep each issue short, and share one useful idea or story. Evensteer drafts each send in your voice, a specialist reviews it, and you approve it before it goes out.

The cost comes from the software and from the time it takes to write. Most platforms charge more as your list grows. For most coaches, the writing is the harder part, because a good newsletter takes hours you’d rather spend coaching. When you compare quotes, check who writes the emails and who owns the list. Evensteer has no price list, so you get a written scope with a fixed price, and the list stays yours.

Keep it small and repeatable. Write a short welcome sequence once, so every new subscriber gets it without you. Then send one short email on the same day each week or month, built from a question a client asked you. Batch-write a few at a time when you have a quiet afternoon. Evensteer drafts your newsletters and nurture emails in your voice, and a specialist reviews every send before you see it.

An agency makes sense if you know you won’t write emails in your busiest months. Before you sign, ask who writes the emails, who owns the list and whether you approve each send. Evensteer drafts every email in your voice, a specialist reviews it, and the list stays yours.