Evensteer plans and runs paid ads for your coaching practice, and a person watches the spend every week and explains it in plain language. “Over 60% of that spend goes towards search terms I can’t even see… I’m literally paying for clicks with zero visibility.” An advertiser wrote that on a public forum. That’s what unwatched ads cost. These are ads with a person watching the spend weekly and answering for every dollar. Every ad points at a page built to convert.
AI drafts. A specialist reviews. You approve. It ships under your name.
A campaign plan for your practice: who the ads reach, what they say, and the page they land on. You approve all three before you spend a dollar.
Creatives and copy drafted in your voice, and a specialist reviews every ad before it runs.
You approve, and it runs under your name. A person watches the spend every week and answers for every dollar in plain language.
Ad-management retainers at the top of the market run $2,500–5,000 a month. We don’t sell tiers: you get a written scope with a fixed price, and the ad account stays yours.
They can, when each ad sends people to a page built for one offer and someone checks the numbers every week. Cold ads rarely sell a big coaching package on the spot. They do better at starting a conversation, like booking a free call or signing up for a workshop. Start small, and turn off ads that don’t bring inquiries. Evensteer plans who the ads reach, what they say and the page they land on, and you approve all three before you spend.
It depends on what a new client is worth to you, so start with a small test budget you can afford to lose. Then set the real budget by working back from what a client pays and how many inquiries turn into clients. Give each test enough time to learn before you judge it. When you compare offers, keep ad spend and management fees apart. Evensteer runs your ads on a written scope with a fixed price, and the ad account stays yours.
On a small budget, the best ads target people who already know you, or people searching for the exact problem you solve. They’re closer to booking, so each click goes further. Spread a small budget across many sites and none of them gets enough to learn from. Pick one channel, one offer and one landing page, then check it each week. At Evensteer, a person watches the spend every week and answers for every dollar in plain words.
Look at what you pay per inquiry, not per click, and check what people searched or saw before they clicked. If you can’t see the search terms, you can’t fix the waste. Turn off terms that bring the wrong people, and send each ad to a page made for that offer. Ask whoever runs your ads to explain the spend in plain words every week. At Evensteer, every ad points at a page built to convert, and a specialist reviews every ad before it runs.
Google search ads reach people who are already looking for help with the problem you solve, so they’re often closer to booking. Facebook ads reach people who match your ideal client but aren’t looking yet, so they work best for starting a conversation, like a free call or a workshop. Start with the one that matches how your clients find you, check what each inquiry costs every week, and add the other only once the first one works.
Read more: agency, platform and DIY costs compared, low-cost marketing ideas that last.
See our other services for coaches, or the problems they fix.