Problems / Small business

Social media manager alternative for small business

The alternative to a social media manager is a middle ground. It is a specialist plus software. We draft and schedule your posts. You approve each one, and it goes out under your name. Here’s why owners quit both the agency and the DIY app. Last updated by , founder of Evensteer.

Why owners go looking

The two options both fail the same person

SB
“Hiring an agency felt expensive and hard to trust. DIY works for a week — I don’t stick with it. Posting consistently sounds simple until you’re running an actual business.”
A business owner on r/smallbusiness — 16 replies

One post names both failures: the agency is “expensive and hard to trust,” and DIY collapses in a week. People don’t want a cheaper agency or a better app. They want a third option. One owner has already described it and shared the numbers.

The documented middle ground

A customer wrote the category description for us

SB
“I stopped paying $2,000/mo for a social media agency… It’s not a full-service agency, but it’s not just a software tool either… A real human creates the content… Old agency: $24,000/year. New solution ~$1,900/year.”
A business owner on r/Entrepreneurs — their own math, linked
$24,000a year — the $2,000-a-month boutique agency, annualized
~$1,900a year — the documented middle ground: a specialist plus software
$500–5,000a month — where agency packages actually start and end

Agencies charge $500–1,000 a month for a single channel, and their packages climb to $2,500–5,000. Evensteer gives you a written scope with a fixed price instead.

The alternative to a $2,000-a-month social media manager is a middle ground. It is a specialist plus software. You approve every post before it ships under your name. One owner who made that switch put her new cost with another company at about $1,900.

The fix

How the middle ground actually runs

One service runs it. It is social media marketing for small business. We draft your posts ahead and schedule them, so they keep going out in busy weeks.

1

The calendar runs without you

Three posts a week, drafted from your voice and your actual work. They keep going out whether your week is calm or on fire. → Social media marketing

2

A specialist reviews every post

A person on our team checks each draft before you ever see it. They fix or cut anything that looks off. Nothing publishes unsupervised.

3

You approve. It ships under your name.

Ten minutes on a Sunday approving drafts can fill the feed for weeks. Your followers see you, not an agency or a bot.

The small-business version of Evensteer, in full →

Asked and answered

Five questions owners ask next

How much does a social media manager cost a small business?

A boutique agency runs about $2,000 a month, or $24,000 a year. Agency packages start at $500–1,000 a month for a single channel and climb to $2,500–5,000.

What is the alternative to hiring an agency or doing it yourself?

The documented middle ground: a specialist creates the content, software keeps the schedule, and you approve everything before it ships. One owner’s published math puts it at roughly $1,900 against their old agency’s $24,000.

Will the posts still sound like me?

Yes. We built it that way. AI drafts posts in your voice. A specialist reviews every one, and nothing publishes until you approve it. Then we post it under your name, because it’s yours.

Should a small business hire a social media manager?

Hire a social media manager only if you can keep one busy every week and you have time to manage them. If not, the work lands back on you. 54% of small-business owners handle their marketing alone (BrightLocal, 2025). An agency is the other route. One owner paid a boutique social agency $24,000 a year. The middle ground is a specialist plus software, and you approve every post. Evensteer runs it that way, under your name.

What does a social media manager do?

A typical social media manager job description covers planning your posts, writing and designing them, scheduling them, replying to comments and tracking what worked. Doing all of that yourself every week is a second job. At Evensteer, we draft and schedule your posts, a specialist reviews each one, and you approve it before it goes out under your name.

Evensteer

You didn’t open a business to become its marketing department.

See the small-business version

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