A written plan for your mentoring practice, reviewed every quarter.

Move when more people want to work with you than you have 1:1 slots, and the same problems keep coming up. A waitlist is the clearest sign. Test with a small group first, and keep a 1:1 option for people who need it. Check the numbers before you switch: what a cohort earns, what it costs you in time and how many people renew. Evensteer writes the 1:1-to-cohort roadmap, for when the waitlist justifies it.

A 90-day plan names a few goals, the work that gets you there and the numbers you’ll check at the end. Keep the goals specific, like filling your open 1:1 slots or opening a first cohort. Put a name and a date next to each task. At the end of the quarter, review what happened and write the next plan from what you learned. With Evensteer, you get a written 90-day plan you can hold us to, and we review it every quarter.

Track what you charge, what each client costs you in time and money, and how many clients renew. Add where your inquiries come from and how many become paying mentees. Those numbers tell you whether to raise prices, change channels or add a cohort. Review them on a set schedule, not only when things feel slow. Evensteer covers these program economics and reviews them against your plan every quarter, in plain numbers.

Usually not at the start. A fractional CMO is built to lead a marketing team, and a solo practice rarely has one to lead. What you likely need is a clear plan and someone to do the work each week. If you hire strategy help, make sure it comes with a written plan and regular reviews against it. Evensteer’s consulting for mentors covers the numbers behind your program and when to move from 1:1 to cohorts.

Group mentoring is one mentor working with a small group of mentees at the same time, often as a cohort that starts and ends together. Mentees learn from each other as well as from you, and you can help more people without adding 1:1 hours. A waitlist for your 1:1 slots is the usual sign you’re ready to try it.