Evensteer starts and runs your email list as a mentor, drafting newsletters and follow-ups for new leads that you approve before they go out. “I wish I had started my email list three years earlier.” Email marketer John Bejakovic wrote that. This month, we start the list you should have started years ago. We draft the newsletters and the follow-up emails for new leads, and you approve them. They go out on a rhythm that survives your busy months.
“Three years behind where I should be” is how the regret reads in public. A list can only grow once you start it. And it only stays warm if someone writes to it. Full research on the problems page.
AI drafts. A specialist you’ll know by name reviews every piece. You approve, and it ships under your name.
List setup and hygiene
Newsletters drafted for your approval
Nurture sequences for new leads
Open and reply reporting in plain numbers
Yes, if you can keep it going. A newsletter keeps you in front of people who aren’t ready to hire a mentor yet, so you’re the one they think of when they are. The list is also yours to keep, unlike followers on a platform that can change its rules. Start with a sign-up link on your site and your profiles, and send something useful from the first week.
Send it on a rhythm you can keep in your busiest month, whether that’s weekly or monthly. Steady matters more than frequent. A list that goes quiet for months forgets who you are, and your next email lands cold. Pick a send day, write a few issues ahead and keep each one short and useful. Evensteer drafts your newsletters for approval, so they go out on a rhythm that survives your busy months.
Start with a welcome email that says who you are, who you mentor and what to expect. Follow it with a few short emails, each sharing a useful idea or a story from your work. End the series with a clear invitation to book a call. Space them out over the first weeks, then move the lead onto your regular newsletter. Evensteer drafts these nurture sequences for new leads, and you approve them before they send.
Pick one that covers the basics and that you’ll actually use. You need sign-up forms, automated welcome emails, simple reports and an easy way to export your list. Export matters most, because your list should stay yours if you ever switch. Skip advanced features until you’ve been sending regularly for a while. Evensteer handles list setup and reports opens and replies in plain numbers, and the list stays yours.
Give people a clear reason to join, like a short checklist or guide drawn from your mentoring. Then ask them to sign up wherever they already see you, such as at the end of your posts, in your talks and on calls with past mentees. Evensteer sets up your list and drafts the emails each new lead gets, and you approve them before they send.
Read more: whether a mentoring practice should run an email list, how to follow up with leads without being a pest.
Agencies charge $500–1,000 a month for just one channel. We give you a written scope with a fixed price. See our other services for mentors, or the problems they fix.