Proof of each mentee’s progress, and a natural moment to renew.

Ask right after a result lands, while the change is fresh. Make it easy with a few specific questions: where they started, what changed and what they’d tell someone thinking of working with you. Offer to draft it from their answers for them to edit and approve. Ask whether you can use their name and photo. Evensteer asks for testimonials once the results are in, so each one has something to point at.

Raise it at a review before the engagement ends, where you compare the goals set at the start with where they are now. That’s the natural moment to agree on a next goal. Don’t leave it to the last session or an awkward email after it ends. If there’s no clear next goal, say so and part well. Evensteer plans renewal points in, so the next engagement is a natural next step.

Set goals you can check in the first session, then measure against them at the end. Mix clear outcomes, like a promotion, a raise or a first client, with things your mentee can rate, like confidence in a skill. Write down where they start, so the before and after is plain to see. A short written summary at the end gives you both a record of what changed. Evensteer writes up the before and after for each engagement.

Specific detail makes it believable. A strong testimonial says where the person started, what changed and roughly how long it took, in their own words. Their real name, role and photo add weight. Vague praise like ‘great mentor, highly recommend’ tells a future mentee nothing about what they’d get. Tie each testimonial to the goal it shows, and place it next to the offer it supports.