Mentee leads that are yours alone.

Start with people who already know your work. Tell your network exactly who you mentor and what changes for them, and ask for introductions. Mentor a few people well, then ask them for referrals and a testimonial. Post about the problems you help with, so people have something to share. Save paid channels for later, once you know which message gets replies.

Usually not. Bought leads are often sold to several buyers, so you arrive with competitors already calling. The person on the list didn’t ask to hear from you, which is a poor start for work built on trust. Put the money into channels that bring people who asked to hear from you: referrals, your own content and campaigns you run. Evensteer sources inquiries for you from channels suited to your practice, instead of resold lists.

The best channel is wherever your future mentees already ask for advice. For career and business mentors, that might be LinkedIn, referrals or talks at events. For others it could be online groups, podcasts or search. Pick a channel, give it a fair test and track where each lead comes from before you add another. Evensteer builds a channel plan matched to your practice and runs the campaigns for you.

Make your profile say who you mentor and what changes for them, then post about their problems on a steady rhythm. Comment on posts where your future mentees ask questions. When someone engages, start a real conversation instead of pitching. Add a clear next step to your profile, like a link to book a call. Track which posts and chats turn into calls, and do more of those.